The hottest trend in large format printing is building wrap advertising, with big names in retail, sports and fashion all taking advantage of its power to reach massive crowds of potential consumers. These supersized outdoor banners can cover the facade of a building or even a whole structure, creating a high impact display that catches people’s attention and helps build brand recognition.
Often used to hide unsightly scaffolding and construction work, building wraps are an effective marketing channel for companies of all sizes. They are also a great way to promote a brand and generate excitement for an upcoming event or new product launch. One of the largest building wraps ever made, for example, displayed a giant advertisement for the movie TRANSFORMERS: Revenge of the Fallen and took over 500 man hours to complete.
In a time where online and television ads are gaining popularity, building wraps are becoming an increasingly popular alternative that allows businesses to engage with a large audience in an out-of-home (OOH) manner for a lower cost than traditional advertising. Building wraps are a highly effective form of branding that can be seen by a wide range of people at almost any time of day, and are a non-pushy marketing tool that can increase brand awareness, sales and customer retention.
A Building Wrap Can Be the Perfect Solution for Your Business
A well-designed and strategically placed building wrap can create a powerful statement that will grab the attention of your target audience, helping you to stand out from other businesses in the area. In fact, a recent study found that building wraps can boost your sales by as much as 6%.
The use of large graphics and striking designs is what makes a building wrap so effective at grabbing the attention of people walking by, resulting in them remembering your brand when they are in need of your products or services. As a result, your customers will be more likely to return and buy from you again, as well as recommend your services to their friends and family.
If your company is looking for a more permanent marketing solution, then a building wrap can be the ideal option as it allows you to fully customize the design and messaging of your campaign. This is important because your brand image will be on show for a long time, so you want to ensure that the message you put across is consistent and reflects your company in the best light possible.
Unlike other forms of advertising, such as billboards, which require monthly fees, building wraps and film graphics can be purchased for a one-time fee, and will continue to be visible to your target market for as long as you own the property on which it is installed. As a result, your investment in this type of out-of-home marketing will pay for itself in as little as three months.
In addition to being a great way to promote your business, building wraps are also a fantastic option for transport hubs, such as airports and train stations, where large areas of windows and glass can be transformed into valuable marketing space with Contra Vision see-through graphics. With these window films, you can still maintain the internal lighting and ambiance of the space while creating a visual impact that will be sure to grab the attention of those passing by.